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About

“Our products are our business and so it's essential we have high quality shots for all our marketing literature. Toby provides this level of quality and visibility and so our customers know exactly what to expect when they order from us. Hospitals carry large and varied stocks, and it's vital for them to know exactly what our products look like to enable them to manage their pharmacies appropriately.”

Rebecca Turner, CRM & e-business associate, CSL Behring

“Good photography can make all the difference when it comes to standing out from the competition.”



Toby Smedley

I'm passionate about creating eye-catching photography and take pride in providing a high quality, professional and friendly service with every photographic shoot. From your initial enquiry to finalising a brief and agreeing a budget, my aim is to ensure your project runs smoothly and that we achieve the results you want, and more, on budget. I love a challenge and I love happy clients.

I have both a creative and pragmatic method of working. Clients appreciate my input of ideas, keen eye for detail and  good problem solving skills.

I'm just as used to bringing ideas to the table as working to a tightly defined brief, and often enjoy working as part of a broader team of creatives when projects require it. There isn't much I can't do or won't do…except maybe underwater and aerial photography, as I don't dive and don't do heights.

Having trained as a professional commercial photographer in the mid and late 1990s, I qualified with distinction. During this time I learnt an array of techniques and styles with film photography and lighting using 35mm, medium format and large format cameras.

I embraced digital in 2000 and now work almost exclusively in the medium. My Photoshop skills are excellent and post production and image manipulation are included as part of  the standard Exposure Photography services.

Fully equipped studio

Mobile studio and lighting on location

Full post production and image manipulation service

FTP image transfer

Same day previewing

Full public liability and professional indemnity insurance